\u0111\u01b0\u01a1\u0300ng d\u00e2\u0303n URL<\/a>\u00a0co\u0301 t\u00f4\u0301i \u01b0u hay kh\u00f4ng d\u00ea\u0303 da\u0300ng th\u01b0\u0323c hi\u00ea\u0323n. Chu\u0301ng ta chi\u0309 c\u00e2\u0300n nhi\u0300n m\u00f4\u0323t ca\u0301ch tr\u01b0\u0323c quan la\u0300 co\u0301 th\u00ea\u0309 \u0111a\u0301nh gia\u0301 \u0111\u01b0\u01a1\u0323c.<\/p>\nM\u00f4\u0323t URL \u0111a\u0309m ba\u0309o t\u00f4\u0301i \u01b0u khi co\u0301 co\u0301 \u0111\u00f4\u0323 da\u0300i ng\u0103\u0301n, khi nhi\u0300n va\u0300o xa\u0301c \u0111i\u0323nh \u0111\u01b0\u01a1\u0323c trang web no\u0301i v\u00ea\u0300 v\u00e2\u0301n \u0111\u00ea\u0300 gi\u0300, \u0111i\u0323nh h\u01b0\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n v\u00ea\u0300 li\u0303nh v\u01b0\u0323c hay sa\u0309n ph\u00e2\u0309m na\u0300o. M\u00f4\u0323t URL co\u0301 kha\u0309 n\u0103ng t\u00e2\u0323p trung va\u0300o t\u01b0\u0300 kho\u0301a chi\u0301nh ca\u0300ng \u0111\u01b0\u01a1\u0323c \u0111a\u0301nh gia\u0301 cao, mang t\u01a1\u0301i gia\u0301 tri\u0323 \u01b0\u0301ng du\u0323ng ly\u0301 t\u01b0\u01a1\u0309ng nh\u01b0 y\u00eau c\u00e2\u0300u. M\u00f4\u0323t URL c\u00e2\u0300n \u0111a\u0309m ba\u0309o \u0111\u01b0\u01a1\u0323c t\u00f4\u0301i \u01b0u la\u0300 ti\u00eau chu\u00e2\u0309n b\u0103\u0301t bu\u00f4\u0323c c\u00e2\u0300n \u0111\u01b0\u01a1\u0323c \u0111a\u0309m ba\u0309o v\u01a1\u0301i m\u00f4\u0323t\u00a0web chu\u00e2\u0309n SEO<\/strong>\u00a0khi hoa\u0300n thi\u00ea\u0323n, \u0111\u01b0a va\u0300o s\u01b0\u0309 du\u0323ng cho nhu c\u00e2\u0300u cu\u0309a t\u01b0\u0300ng ca\u0301 nh\u00e2n, t\u01b0\u0300ng \u0111\u01a1n vi\u0323.<\/p>\nCo\u0301 vi\u0323 tri\u0301 nh\u00e2\u0323p title va\u0300 description<\/span><\/h3>\nTitle v\u00e0 description tag cu\u0309a m\u00f4\u0323t website chi\u0301nh la\u0300 n\u01a1i \u0111\u00ea\u0309 hi\u00ea\u0309n thi\u0323 \u0111\u01b0\u01a1\u0323c ti\u00eau \u0111\u00ea\u0300, m\u00f4 ta\u0309 n\u00f4\u0323i dung tr\u00ean k\u00ea\u0301t qua\u0309 ti\u0300m ki\u00ea\u0301m cu\u0309a c\u00f4ng cu\u0323 ti\u0300m ki\u00ea\u0301m nh\u01b0 Google. \u0110\u00e2y la\u0300 n\u01a1i ma\u0300 ng\u01b0\u01a1\u0300i du\u0300ng khi ti\u0300m ki\u00ea\u0301m se\u0303 th\u00e2\u0301y \u0111\u01b0\u01a1\u0323c nh\u01b0\u0303ng th\u00f4ng tin li\u00ean quan, c\u01a1 ba\u0309n nh\u00e2\u0301t. T\u01b0\u0300 \u0111o\u0301, vi\u00ea\u0323c quy\u00ea\u0301t \u0111i\u0323nh co\u0301 ti\u00ea\u0301p tu\u0323c truy c\u00e2\u0323p va\u0300o website, ti\u0300m hi\u00ea\u0309u th\u00f4ng tin, sa\u0309n ph\u00e2\u0309m va\u0300 di\u0323ch vu\u0323 hay kh\u00f4ng \u0111\u01b0\u01a1\u0323c th\u01b0\u0323c hi\u00ea\u0323n. Vi\u0300 v\u00e2\u0323y, y\u00eau c\u00e2\u0300u cu\u0309a title hay description pha\u0309i \u0111\u01b0\u01a1\u0323c hoa\u0300n thi\u00ea\u0323n \u0111\u00e2\u0300y \u0111u\u0309.<\/p>\n
Y\u00eau c\u00e2\u0300u v\u01a1\u0301i title va\u0300 description c\u00e2\u0300n \u0111\u01b0\u01a1\u0323c m\u00f4 ta\u0309 ng\u0103\u0301n go\u0323n song \u0111\u00e2\u0300y \u0111u\u0309 y\u0301 nghi\u0303a, \u0111u\u0309 \u0111\u00f4\u0323 h\u00e2\u0301p d\u00e2\u0303n va\u0300 thu hu\u0301t \u0111\u01b0\u01a1\u0323c ng\u01b0\u01a1\u0300i du\u0300ng. Th\u00f4ng qua \u0111o\u0301, vi\u00ea\u0323c thu hu\u0301t va\u0300 ki\u0301ch thi\u0301ch ng\u01b0\u01a1\u0300i du\u0300ng truy c\u00e2\u0323p va\u0300o website \u0111\u01b0\u01a1\u0323c th\u01b0\u0323c hi\u00ea\u0323n t\u00f4\u0301t, hi\u00ea\u0323u qua\u0309 nh\u01b0 chu\u0301ng ta y\u00eau c\u00e2\u0300u.<\/p>\n
\u0110\u00f4\u0301i v\u01a1\u0301i title va\u0300 description cu\u0309a m\u00f4\u0323t website cu\u0323 th\u00ea\u0309 c\u00e2\u0300n chu\u0301 y\u0301 t\u01a1\u0301i \u0111\u00f4\u0323 da\u0300i. \u0110a\u0309m ba\u0309o \u0111\u00f4\u0323 da\u0300i h\u01a1\u0323p ly\u0301, song cung c\u00e2\u0301p \u0111\u00e2\u0300y \u0111u\u0309 y\u0301 nghi\u0303a, \u0111u\u0309 \u0111\u00f4\u0323 h\u00e2\u0301p d\u00e2\u0303n m\u01a1\u0301i giu\u0301p website co\u0301 kha\u0309 n\u0103ng hoa\u0323t \u0111\u00f4\u0323ng hi\u00ea\u0323u qua\u0309 khi cung c\u00e2\u0301p di\u0323ch vu\u0323 t\u01a1\u0301i kha\u0301ch ha\u0300ng. Th\u00f4ng qua \u0111o\u0301, pha\u0301t huy t\u00f4\u0301i \u0111a gia\u0301 tri\u0323 va\u0300 cu\u0303ng giu\u0301p web \u0111\u01b0\u01a1\u0323c hoa\u0300n thi\u00ea\u0323n chu\u00e2\u0309n SEO theo y\u00eau c\u00e2\u0300u th\u01b0\u0323c t\u00ea\u0301 cu\u0309a c\u00f4ng cu\u0323 ti\u0300m ki\u00ea\u0301m.<\/p>\n
\n- Y\u00eau c\u00e2\u0300u \u0111\u00f4\u0301i v\u01a1\u0301i ti\u00eau \u0111\u00ea\u0300 cu\u0309a website c\u00e2\u0300n h\u00e2\u0301p d\u00e2\u0303n, co\u0301 kha\u0309 n\u0103ng l\u00f4i cu\u00f4\u0301n \u0111\u01b0\u01a1\u0323c kha\u0301ch ha\u0300ng hi\u00ea\u0323u qua\u0309. Chu\u0301 y\u0301 che\u0300n th\u00eam t\u01b0\u0300 kho\u0301a va\u0300o ti\u00eau \u0111\u00ea\u0309 giu\u0301p Google d\u00ea\u0303 da\u0300ng \u0111a\u0301nh gia\u0301 t\u00f4\u0301t h\u01a1n v\u00ea\u0300 trang web cu\u0309a ba\u0323n.<\/li>\n
- Y\u00eau c\u00e2\u0300u \u0111\u00f4\u0301i v\u01a1\u0301i t\u01b0\u0300 kho\u0301a xu\u00e2\u0301t hi\u00ea\u0323n trong ti\u00eau \u0111\u00ea\u0300 ca\u0300ng \u01a1\u0309 g\u00e2\u0300n vi\u0323 tri\u0301 \u0111\u00e2\u0300u c\u00e2u ca\u0300ng t\u00f4\u0301t.<\/li>\n
- M\u00f4 ta\u0309 c\u00e2\u0300n co\u0301 t\u01b0\u0300 kho\u0301a, song kh\u00f4ng n\u00ean qua\u0301 nh\u00f4\u0300i nhe\u0301t vi\u0300 y\u00ea\u0301u t\u00f4\u0301 na\u0300y kh\u00f4ng \u0111\u01b0\u01a1\u0323c Google \u0111a\u0301nh gia\u0301 \u0111\u00ea\u0309 x\u00ea\u0301p ha\u0323ng ti\u0300m ki\u00ea\u0301m n\u01b0\u0303a. Ha\u0303y ta\u0323o n\u00ean ti\u00eau \u0111\u00ea\u0309 ng\u0103\u0301n go\u0323n, su\u0301c ti\u0301ch song \u0111\u00e2\u0300y \u0111u\u0309 y\u0301 nghi\u0303a, \u0111u\u0309 ti\u0301nh thuy\u00ea\u0301t phu\u0323c giu\u0301p ng\u01b0\u01a1\u0300i \u0111o\u0323c khi nhi\u0300n va\u0300o d\u00ea\u0303 da\u0300ng \u0111\u01b0a ra quy\u00ea\u0301t \u0111i\u0323nh ha\u0300nh \u0111\u00f4\u0323ng.<\/li>\n<\/ul>\n
Th\u01b0\u0323c hi\u00ea\u0323n thi\u00ea\u0301t l\u00e2\u0323p the\u0309 heading \u0111\u00ea\u0309 \u0111a\u0309m ba\u0309o\u00a0website chu\u00e2\u0309n SEO<\/strong>\u00a0thi\u0300 vi\u00ea\u0323c t\u00f4\u0301i \u01b0u \u0111\u01b0\u01a1\u0323c the\u0309 heading cu\u0303ng la\u0300 \u0111i\u00ea\u0300u quan tro\u0323ng c\u00e2\u0300n chu\u0301 y\u0301. \u0110\u00f4\u0301i v\u01a1\u0301i SEO onpage thi\u0300 \u0111\u00e2y la\u0300 \u0111i\u00ea\u0300u c\u00e2\u0300n \u0111\u01b0\u01a1\u0323c \u0111a\u0309m ba\u0309o th\u01b0\u0323c hi\u00ea\u0323n \u0111\u00e2\u0300y \u0111u\u0309,t\u01b0\u0300 \u0111o\u0301 giu\u0301p Google hi\u00ea\u0309u \u0111\u01b0\u01a1\u0323c nhanh cho\u0301ng \u0111\u00e2u la\u0300 n\u00f4\u0323i dung chi\u0301nh cu\u0309a web. Vi\u00ea\u0323c \u0111a\u0309m ba\u0309o cho th\u00eam ca\u0301c the\u0309 heading va\u0300o website, tr\u00ean ca\u0301c ba\u0300i vi\u00ea\u0301t giu\u0301p t\u01b0\u0300ng SEOer d\u00ea\u0303 da\u0300ng trong vi\u00ea\u0323c th\u01b0\u0323c hi\u00ea\u0323n t\u00f4\u0301i \u01b0u ca\u0301c the\u0309 cho trang web ca\u0300ng \u0111\u01b0\u01a1\u0323c \u0111a\u0301nh gia\u0301 cao h\u01a1n \u01a1\u0309 ch\u00e2\u0301t l\u01b0\u01a1\u0323ng.<\/p>\nHi\u00ea\u0323n nay, trong SEO co\u0301 t\u00f4\u0309ng s\u00f4\u0301 6 the\u0309 heading \u0111\u01b0\u01a1\u0323c \u01b0u ti\u00ean x\u00ea\u0301p ha\u0323ng theo th\u01b0\u0301 t\u01b0\u0323 t\u01b0\u0300 H1 \u2013 H6. Trong \u0111o\u0301, 3 the\u0309 chi\u0301nh \u0111\u01b0\u01a1\u0323c t\u00f4\u0301i \u01b0u quan tro\u0323ng trong SEO la\u0300 H1, H2 va\u0300 H3. Co\u0301 th\u00ea\u0309 hoa\u0300n thi\u00ea\u0323n ca\u0301c the\u0309 heading trong t\u01b0\u0300ng ba\u0300i vi\u00ea\u0301t giu\u0301p t\u00f4\u0301i \u01b0u website \u0111\u01b0\u01a1\u0323c th\u01b0\u0323c hi\u00ea\u0323n t\u00f4\u0301t, hi\u00ea\u0323u qua\u0309 h\u01a1n.<\/p>\n
Co\u0301 kha\u0301 nhi\u00ea\u0300u ng\u01b0\u01a1\u0300i co\u0301 s\u01b0\u0323 nh\u00e2\u0300m l\u00e2\u0303n gi\u01b0\u0303a th\u00eam the\u0309 heading cho ba\u0300i vi\u00ea\u0301t, v\u01a1\u0301i vi\u00ea\u0323c \u0111i\u00ea\u0300u chi\u0309nh font ch\u01b0\u0303 l\u01a1\u0301n h\u01a1n, in \u0111\u00e2\u0323m cho nh\u01b0\u0303ng mu\u0323c ch\u00ednh cu\u0309a t\u01b0\u0300ng ba\u0300i. Khi nhi\u0300n va\u0300o tr\u01b0\u0323c quan \u01a1\u0309 hi\u00ea\u0309n thi\u0323 mang t\u01a1\u0301i k\u00ea\u0301t qua\u0309 nh\u01b0 nhau. Tuy nhi\u00ean, xe\u0301t v\u00ea\u0300 ba\u0309n ch\u00e2\u0301t thi\u0300 vi\u00ea\u0323c chi\u0309 \u0111i\u00ea\u0300u chi\u0309nh c\u01a1\u0303 ch\u01b0\u0303, hay in \u0111\u00e2\u0323m la\u0323i kh\u00f4ng \u0111em t\u01a1\u0301i b\u00e2\u0301t ky\u0300 k\u00ea\u0301t qua\u0309 na\u0300o trong SEO ca\u0309.<\/p>\n
B\u01a1\u0309i th\u00ea\u0301, khi vi\u00ea\u0301t ba\u0300i, \u0111\u0103ng ba\u0300i l\u00ean web vi\u00ea\u0323c chu\u0301 y\u0301 t\u01a1\u0301i ca\u0301c the\u0309 heading \u0111\u01b0\u01a1\u0323c hoa\u0300n thi\u00ea\u0323n \u0111\u00e2\u0300y \u0111u\u0309 la\u0300 vi\u00ea\u0323c n\u00ean la\u0300m. Lu\u0301c \u0111o\u0301 vi\u00ea\u0323c\u00a0t\u00f4\u0301i \u01b0u SEO cho website\u00a0\u0111\u01b0\u01a1\u0323c th\u01b0\u0323c hi\u00ea\u0323n t\u00f4\u0301t. Lu\u0301c \u0111o\u0301 Google ca\u0300ng chu\u00e2\u0309n xa\u0301c h\u01a1n trong vi\u00ea\u0323c \u0111a\u0301nh gia\u0301, x\u00ea\u0301p ha\u0323ng trang web cu\u0309a ba\u0323n h\u01a1n. Trong \u0111o\u0301, y\u00eau c\u00e2\u0300u b\u0103\u0301t bu\u00f4\u0323c la\u0300 trong m\u00f4\u0303i trang pha\u0309i co\u0301 m\u00f4\u0323t H1.<\/p>\n
Website chi\u0309nh s\u01b0\u0309a \u0111\u01b0\u01a1\u0323c thu\u00f4\u0323c ti\u0301nh hi\u0300nh a\u0309nh<\/span><\/h3>\nHi\u0300nh a\u0309nh \u0111\u01b0\u01a1\u0323c s\u01b0\u0309 du\u0323ng \u0111\u00ea\u0309 up l\u00ean website cu\u0303ng la\u0300 v\u00e2\u0301n \u0111\u00ea\u0300 c\u00e2\u0300n \u0111a\u0309m ba\u0309o th\u01b0\u0323c hi\u00ea\u0323n t\u00f4\u0301t, \u0111u\u0301ng ca\u0301ch b\u01a1\u0309i no\u0301 la\u0300 b\u01b0\u01a1\u0301c quan tro\u0323ng, a\u0309nh h\u01b0\u01a1\u0309ng tr\u01b0\u0323c ti\u00ea\u0301p t\u01a1\u0301i hi\u00ea\u0323u qua\u0309 SEO. Chu\u0301 tro\u0323ng SEO hi\u0300nh a\u0309nh \u0111\u00ea\u0309 vi\u00ea\u0323c t\u00f4\u0301i \u01b0u website \u0111\u01b0\u01a1\u0323c th\u01b0\u0323c hi\u00ea\u0323n t\u00f4\u0301t. Lu\u0301c \u0111o\u0301 vi\u00ea\u0323c ti\u00ea\u0301p tu\u0323c t\u00f4\u0301i \u01b0u khi \u0111a\u0303 up l\u00ean web cu\u0303ng \u0111\u01b0\u01a1\u0323c th\u01b0\u0323c hi\u00ea\u0323n, \u0111a\u0309m ba\u0309o hi\u0300nh a\u0309nh va\u0300 n\u00f4\u0323i dung tr\u01a1\u0309 n\u00ean phu\u0300 h\u01a1\u0323p h\u01a1n v\u01a1\u0301i website ma\u0300 chu\u0301ng ta hoa\u0300n thi\u00ea\u0323n, \u0111\u01b0a va\u0300o s\u01b0\u0309 du\u0323ng.<\/p>\n
\u0110\u00ea\u0309 \u0111a\u0309m ba\u0309o \u0111\u01b0\u01a1\u0323c y\u00ea\u0301u t\u00f4\u0301 na\u0300y y\u00eau c\u00e2\u0300u b\u0103\u0301t bu\u00f4\u0323c trang web pha\u0309i cho phe\u0301p chu\u0301ng ta th\u01b0\u0323c hi\u00ea\u0323n chi\u0309nh s\u01b0\u0309a thu\u00f4\u0323c ti\u0301nh cu\u0309a hi\u0300nh a\u0309nh. \u0110\u00f4\u0301i v\u01a1\u0301i vi\u00ea\u0323c hi\u0300nh a\u0309nh khi ta\u0309i l\u00ean vi\u00ea\u0323c chi\u0309nh s\u01b0\u0309a kh\u00f4ng th\u00ea\u0309 th\u01b0\u0323c hi\u00ea\u0323n \u0111\u01b0\u01a1\u0323c se\u0303 r\u00e2\u0301t kho\u0301 kh\u0103n, b\u00e2\u0301t ti\u00ea\u0323n trong vi\u00ea\u0323c SEO web l\u00ean top Google. Khi ma\u0300 ca\u0301c thu\u00f4\u0323c ti\u0301nh nh\u01b0 v\u0103n ba\u0309n thay th\u00ea\u0301 \u2013 alt c\u00e2\u0300n co\u0301 ch\u01b0\u0301a t\u01b0\u0300 kho\u0301a m\u01a1\u0301i giu\u0301p Google hi\u00ea\u0309u \u0111\u01b0\u01a1\u0323c hi\u0300nh a\u0309nh mang t\u01a1\u0301i th\u00f4ng tin gi\u0300. Co\u0301 \u0111\u00e2\u0300y \u0111u\u0309 t\u01b0\u0300 kho\u0301a trong alt cu\u0309a hi\u0300nh a\u0309nh la\u0300 v\u00f4 cu\u0300ng quan tro\u0323ng b\u01a1\u0309i no\u0301 giu\u0301p hi\u0300nh a\u0309nh h\u00f4\u0303 tr\u01a1\u0323 cho SEO hi\u00ea\u0323u qua\u0309, Google co\u0301 th\u00ea\u0309 nh\u00e2\u0323n bi\u00ea\u0301t va\u0300 xa\u0301c \u0111i\u0323nh \u0111\u01b0\u01a1\u0323c gia\u0301 tri\u0323, y\u0301 nghi\u0303a cu\u0309a hi\u0300nh a\u0309nh \u0111o\u0301 t\u00f4\u0301t h\u01a1n.<\/p>\n
B\u00ean ca\u0323nh \u0111o\u0301,ca\u0301c thu\u00f4\u0323c ti\u0301nh nh\u01b0 m\u00f4 ta\u0309, c\u0103n chi\u0309nh l\u00ea\u0300, hay chu\u0301 thi\u0301ch, ki\u0301ch th\u01b0\u01a1\u0301c a\u0309nh,\u2026 cu\u0303ng c\u00e2\u0300n \u0111\u01b0\u01a1\u0323c \u0111i\u00ea\u0300u chi\u0309nh m\u00f4\u0323t ca\u0301ch thi\u0301ch h\u01a1\u0323p. No\u0301 \u0111a\u0309m ba\u0309o giu\u0301p hi\u0300nh a\u0309nh d\u00ea\u0303 nhi\u0300n, ro\u0303 ra\u0300ng h\u01a1n. T\u01b0\u0300 \u0111o\u0301 vi\u00ea\u0323c n\u00e2ng cao tra\u0309i nghi\u00ea\u0323m cho ng\u01b0\u01a1\u0300i du\u0300ng m\u01a1\u0301i \u0111\u01b0\u01a1\u0323c \u0111a\u0309m ba\u0309o t\u00f4\u0301t. \u0110i\u00ea\u0300u na\u0300y g\u00e2y ra nh\u01b0\u0303ng a\u0309nh h\u01b0\u01a1\u0309ng gia\u0301n ti\u00ea\u0301p t\u01a1\u0301i chi\u0301nh k\u00ea\u0301t qua\u0309\u00a0Sitemap\u00a0\u2013 s\u01a1 \u0111\u00f4\u0300 trang web la\u0300 m\u00f4\u0323t t\u00ea\u0323p tin quan tro\u0323ng, \u0111\u01b0\u01a1\u0323c \u0111a\u0301nh gia\u0301 cao giu\u0301p\u00a0website chu\u00e2\u0309n SEO<\/strong>. No\u0301 giu\u0301p chu\u0301ng ta \u0111\u01b0\u01a1\u0323c chi\u0309 \u0111\u01b0\u01a1\u0300ng t\u00f4\u0301t tr\u00ean Google bot ti\u0300m ki\u00ea\u0301m, cu\u0303ng giu\u0301p index ba\u0300i vi\u00ea\u0301t \u0111\u01b0\u01a1\u0323c th\u01b0\u0323c hi\u00ea\u0323n t\u00f4\u0301t tr\u00ean trang web \u0111ang hoa\u0323t \u0111\u00f4\u0323ng. Y\u00ea\u0301u t\u00f4\u0301 na\u0300y co\u0301 ta\u0301c \u0111\u00f4\u0323ng ma\u0323nh me\u0303 va\u0300 tr\u01b0\u0323c ti\u00ea\u0301p t\u01a1\u0301i k\u00ea\u0301t qua\u0309 SEO cu\u0309a website khi \u0111\u01b0a va\u0300o s\u01b0\u0309 du\u0323ng.<\/p>\nVi\u00ea\u0323c ki\u00ea\u0309m tra xem website \u0111ang hoa\u0323t \u0111\u00f4\u0323ng co\u0301 th\u00ea\u0309 ta\u0323o sitemap hay kh\u00f4ng chu\u0301ng ta ti\u00ea\u0301n ha\u0300nh th\u00f4ng qua va\u0300o thao ta\u0301c \u0111\u01a1n gia\u0309n la\u0300:<\/p>\n